- 10.7KShares
As we make the transition into the season of summer in May, so do our beloved Kpop artists. Both group and solo artists alike are releasing music videos that have more elaborate stories and more meaningful aesthetics. Here is the compilation of the best of the best Kpop MVs from the month of May.
Triple H – 365 Fresh
365 Fresh is a rather controversial one that completely annihilates the stereotype of happy-go-lucky, cheerful Kpop music videos. The music video for this funky R&B number is entirely about the darker side of life. Suicide, murder, drinking; you name the vice, you will find it in here! Not only that, the muted color palette that make up most of the visuals of the music video add to the ominous vibes it gives off. 365 Fresh has a memorable storyline and pleasant aesthetics to keep you mesmerized.
Yong Jun Hyung + Heize – 그대로일까 (Wonder If)
Wonder If consists of largely neon pastel, dark colors in order to express the longing and melancholy Junhyung feels after a breakup. The distorted scenes that pop up occasionally in the video give us the idea that he is drunk on his feelings. There isn’t much else to it, but the hues alone make the music video a pleasant sight, and allows us to glide along with the flow of his singing, which is mixed with elements of rap to give it a unique feel.
Psy – I LUV IT
The king of Kpop never disappoints. The music video of I LUV IT contains his ever-iconic dance style, which consists of the rapid and energetic movement of the whole body. And as expected from his previous music videos, the scenes in this one are largely arbitrary and somewhat comedic. One moment he is dancing in a traditional Korean town, and in the next he is gyrating in front of a gigantic radio. Also notable is the cameos of a few famous celebrities, including top actor Lee Byung Hun and the PPAP man.
Unnies – 맞지? (Right?)
After the iconic and memorable Shut Up, the one and only Unnies are back for a second season and have released a music video at the end of it! The music video for Right? Is basically them just having fun with their lives. What more can you possibly ask for? Ultimately, it’s a video with infectious energy that is impossible to suppress. You simply can’t resist dancing along with their dynamic dance sequences.
VIXX – 도원경(桃源境) (Shangri-La)
Shangri-La is supposedly an imaginary place where life is nearly perfect. VIXX is able to give us the atmosphere of such a place through a bright kaleidoscope of different colors and incorporating life-giving elements, such as water and plant life, into the design of the music video set. Also, since the term Shangri-La refers to a place in the remote mountains of China, the music video also includes some aspects of oriental culture, such as hand fans being a major part of the song’s choreography, and traditional Korean outfits as the focus of the boys’ visual concept. The music video has an exotic, ethereal beauty to it, making it stand out from the many boy groups that vie for attention.
Roy Kim – 이기주의보 (Egoist)
Egoist is, quite simply, a cute and lovable music video that depicts the relationship between two people who are not exactly your conventional human beings. They bond over doing activities and hobbies not usually done by people in this day and age, such as hula dancing, playing croquet, making some yoga poses, and even collecting stamps! Their quirky fashion choices make the music video even more interesting to watch. It is a simple video that allows us to appreciate the smaller things in life, and make us want to fall in love with someone right at this moment.
Sohee – Spotlight
Despite being rather low-budget, being filmed solely in a gym, this is a solid beginning to a career with a big potential. Many people claim that Sohee can be the next BoA, and this video gives all the reasons why. Her fluid and smooth dance movements, which are the main focus of the music video, seem so effortless and easy to her. This is definitely great promotion for herself and the group, Elris, she is debuting in in the coming months.
iKON – 벌떼 (B-Day)
This video truly shows us what being drunk feels like. There is no way to predict what happens next in B-Day, as each scene is random and does not make a coherent storyline. They do their dance in all sorts of places, first in a desolate open space, then in the ruins of an ancient temple. They are even reincarnated as bees! But, surprisingly, this embodies iKON’s irrepressible, youthful energy really well. And I also happen to find the party scene towards the end of the music video, which is infused with neon, glow-in-the-dark lights, really cool.
Seventeen – 울고 싶지 않아 (Don’t Wanna Cry)
Both the song and the music video have one thing in common: they are refreshing. The locations which were filmed are diverse; from the vast, dry desert, to the pristine beach, and to the prominent skyline of downtown Los Angeles. I like that wide, open spaces are where most of the action is taking place, as it gives the vibes of freedom and warmth. And, as always, Seventeen’s complicated choreography continues to astonish their countless fans.
Highlight – Calling You
True to the lyrical content of the song describing drunk dialing an ex-lover and regretting the action, each Highlight member plays a unique role in the story of this MV. You see members out drinking with their sports team, with friends, and with coworkers. The most interesting part of the MV is how it focuses on each member’s story in their individual scenarios at first, but then have everyone all come together in a common scene at the end, bringing things into a full circle.
Sistar – Lonely
Unfortunately, May ended on a sad note with Sistar’s final music video as a group, Lonely. What I find particularly touching about it is that there are hidden meanings behind certain scenes in the video. For example, Bora is seen swimming in a pool, and the rest of the members are just watching her from afar. This signifies the member’s support for her solo activities from afar, even if they’re no longer together. Lonely is a manifestation of Sistar’s strong friendship and determination to remain close despite their solo endeavors. Although it’s sad to see them go, Lonely is a pleasant and satisfying goodbye.
- 10.7KShares
- 10.7KShares