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March marks the start of spring, which means the world is filled with beautiful flowers, softer silhouettes, and lively pastels, just like the Kpop music videos of March. This month’s MVs bloom in a variety of colors and scents that will surely remind you that spring is here. Let’s wander into the garden of March music videos in the order that they were released.
BTOB – Movie
Just like its title, this jazzy track pairs up members and their dream girl with cliché yet famous movie scenes in the MV. The music video starts with the boys filming each other in a vintage 70’s- 80’s movie production setting. As each member appears, they star in different movie genres from classic black and white, action, to even horror, making for an amusing rotation of role-playing. Though the Joker-Harlequin reference is a bit overused, the rest of the MV is lighthearted and fun to watch.
GFriend – Fingertip
GFriend’s comeback with Fingertip is quite distinct on multiple levels. The song itself is more along the lines of retro funky disco, shedding their previous innocence concepts. The MV is also based off of a unique concept of a surreal survival game. The girls all have what seems like an out of body experience and lead us into an imaginary world with lots of special effects and interesting props. We see them with colorful toy guns, tracking each other down and competing to be the ultimate winner.
B.A.P – Wake Me Up
Wake Me Up pairs a dark yet symbolic MV with its hooky R&B and EDM infused melody. The video slows unveils vignettes of different people living in their own delusional worlds who seem to be disconnected from reality. There are hints that drug abuse may be the cause. But as the boys belt out their pleads of “wake me up” during the chorus, we begin to see people freeing themselves from the disillusions and reclaiming their lives. B.A.P sends a meaningful message encouraging people to take control of their own lives.
Romeo – 니가 없는데 (Without U)
The storyline of Romeo’s Without U may be fairly commonplace — reminiscing the good times with an ex who’s no longer there. But the execution and setting of the music video are indeed eye-catching. The MV uses a skatepark, a rarely seen set, to parade teenage youthfulness. It then layers on a black and white filter with only certain parts on the boys’ clothing popping in neon pink. This special touch not only comes off as very stylish, but signifies that without the girl, the world is gray.
Mad Clown + Suran – 사랑은 지옥에서 온 개 (Love is a Dog From Hell)
This is a music video full of unexpected twists. It starts with a vintage 90s filming style that showcases a sweet and loving couple accompanied by Suran’s sultry voice followed by Mad Clown’s fierce rap. But half way through, the MV makes you ponder its intentions by showing the guy cross dressed as a woman. Some theories suggest that this is about someone who realizes his sexual preference later in the relationship, while others suggest that the girl changed the guy so much that he actually became someone just like her. In any case, it’s an intriguing MV worth your time.
Cao Lu + Yerin + Kisum – 왜 또 봄이야 (Spring Again)
Spring Again, a sweet and feminine collaboration between Fiestar’s Cao Lu, GFriends’ Yerin, and rapper Kisum, is one of the most representative track for spring and innocent love. The music video uses a slew of popping pastel colors and continuous soft breeze of flowers to romanticize the scene. The girls sing about the troubles of spring like how their friends have romantic weddings, how a lot of couples are out on dates, and even having pollen allergies. But as they sing on, they speak of how the blowing flower petals make their hearts flutter despite their complaints about spring.
Highlight – 얼굴 찌푸리지 말아요 (Plz Don’t Be Sad)
Soaring through the music charts is Highlight’s Plz Don’t Be Sad, a fun and infectious track taking inspiration from the rhythm of upbeat disco music. Dancing along to this ditty seems irresistible as the boys’ carefree and sanguine chants match well with the quirky and colorful MV doused with bright neon lights. The music video turns into a party scene towards the end with an explosion of confetti as the boys show us that they’re just having the best time of their lives.
Pristin – Wee Woo
The rookie girl group Pristin leaves a deep impression with their energetic debut single and quintessentially youthful music video. It features multiple set rotations, from a school, a gym, a laundromat, and even a bathroom, to ensure that you’re never bored as the boy-dazed teenage girls talk about their crush. The most memorable scene is when the girls sit together in a circle, each holding a different object of magic like tarot cards and genie lamp, which adds much enchantment to the already charming MV.
Lucy + Kisum – B-Day
There are many notable elements in this offbeat music video aside from its vibrant rainbow color schemes. First off, the entire video has a colored frame around it, as if you’re reading a storybook the entire time. Then there’s the ever-present rabbit motif that reminds one of the Alice in Wonderland reference. But perhaps the most special part is the integration of real life footage with added 2D drawings on top that gives the video a whimsical and playful vibe.
Yoon Jong Shin + Forte di Quattro – 마지막 순간 (Last Moment)
Last Moment is a beautifully-made ballad by veteran Yoon Jong Shin and musical group Forte di Quattro. The music video is relatable yet touching and uses simple animation to depict the life of a normal family: meeting in college, building a family together, going through problems, and having new members of the family. This heartfelt MV is such a tear-jerker with its amazing vocals and heartwarming scenes that you’ll want to keep on watching through the whole thing.
Jeon Ji Yoon + Samuel Seo – 클리셰 (Cliche)
The chill lounge vibe of the song combined with the artsy cartoon MV bring vintage nostalgia. The animation shows a cat that looks like a director with his megaphone, constantly giving directions to others, to symbolize how the media influences the way people live as they start to become a “cliche”. At the end, the people break their typecast by going against the director and throwing the video camera into the sea. This is perhaps one of the most original music videos of the month that teaches a great lesson through its creative metaphors.
Red Velvet – Would U
Irene of Red Velvet opens up the second season of SM Station with Would U. As sweet as the song and Irene’s vocals are, the music video amps up the dreaminess and daintiness of the song even more by portraying a romantic encounter in a beautiful jungle covered in full bloom. Refreshing and delicious, the visual effects of the lush florals and the elegant couple partner up to make the video a seriously alluring dessert for the eyes.
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