Similar to our roundup of monthly Kpop singles, we’re also going to give justice to the music videos that often reflect the creative genius of our beloved Kpop artists. With this new monthly article, we’ll curate some of the hottest music videos of the month, taking cinematography, creativity, choreography, production value, and synergy with the song itself into the consideration. Let’s dive into January 2017’s music videos that are full of color and dated charms.
A Vegas-esque performance show can be found in AOA’s Bing Bing. The video reminds me a lot of the film Now You See Me, being full of magic tricks. AOA’s sleek outfits and the MV’s use of lights allow the girls’ sexy dance moves to be in the spotlight. There are certainly a lot of flashy elements in Bing Bing to keep you dazzled.
The music video for I Wish, a dreamy and youthful synthpop tune, really dials up the girly, imaginary world to the max to match the song in spirit. We see the girls go on their rainbow-colored, fantasy-inspired adventures that are part trippy and part adorable. Despite the odd moments like a horse dressed as a unicorn, you won’t be able to take your eyes off of the bright and colorful world in this music video.
The NCT clan is not shy at thinking outside of the box, as shown in the rough version of Limitless by NCT 127. This music video is rugged, with interesting camera work and a vintage feel. The production of the video makes it look like a lost film that someone is just now finding decades later. I’m not quite sure what the mv has to do with the song, but it definitely takes the cake on uniqueness.
The colors in I Wait’s music video are truly breathtaking and add a lot of dimension to help tell the story. During some points in the music video, there’s a sepia filter that adds to the somberness of the track. The use of hyper timelapses also helps move the story along, showing the world speeding by Day6 as they wait.
Chase Me is one of the most distinctive music videos of the month featuring a rarely used horror-theme. It begins with the male lead walking into a spooky looking old hotel where he keeps seeing flashes of female ghosts in the hallway. Eventually, he busts out an axe and chops down the door to room 808, where he discovers vintage images of the girls all over the wall. It’s captivating to watch the story unfold and grow in intensity to match the girls’ belting vocals against the heavy metal rock inspired pop song, similar to what you’d hear from a Japanese anime.
Rain – 최고의 선물 (The Best Present)
I really enjoyed how mellow and straightforward this music video is, which suits well with the chill vibe of the song. There are lots of single shots with spotlights just on Rain, allowing the choreography to take the center stage. There are also some neat special effects that show Rain’s dance moves melting into the walls and background. As the music video progresses, more dancers join to add more emotion and impact to the video.
Girl’s Generation’s own Seohyun delivers a colorful and sultry MV with Don’t Say No. The music video is filmed on a movie set, which allows for a variety of different backdrops. The lighting allows for the choreography to be highlighted even through dramatic dark shadows. The unique costuming also works well with the choreography to showcase Seohyun’s feminie and sexy charms.
Gain + Jeff Bernat – Pray
The Pray video is essentially a very feel-good short film. The colors in the music video is just as optimistic and full of hope as the track itself. The video takes place in a bakery in what seems to be the 1980s by the look of the TIME magazines, camera work, and the lead characters’ fashion styles. Interestingly and unexpectedly, it appears that each vocalist is speaking on behalf of the opposite sex, so Gain sings the perspective of the male lead and vice versa.
Jessi – 울리지마 (Don’t Make Me Cry)
Don’t Make Me Cry shows Jessi’s true vocal abilities. This emotional track and video show her full range and great acting skills as well. This MV is about a painful breakup where the dim colors help set the drab atmosphere. Don’t Make Me Cry shows the beginning of the relationship, the good times, the rocky times, and the ultimate breakup.
Sam Kim + Loco – Think About Chu
Sam Kim graces us with a non-album single titled Think About Chu featuring Loco. This is another video that has a peculiar perspective, where the music video seems to be taking place inside a video game as many background props become pixel animations. There is a refreshing color scheme that focus on the band and artists, with a low key backdrop.